Wicked Witch Lures: Our story

Welcome to the official merchandise shop for Wicked Witch Lures! Explore our exclusive collection of apparel and accessories designed for your fishing adventures. Discover the passion behind our hand-painted lures and find the perfect gear to show your support.

From city life to fishing passion

I'm just a city girl from Ohio. Fishing wasn't something I knew anything about until I met my husband 32 years ago. He introduced me to the peaceful, quiet, and enjoyable world of fishing. Sometimes my attention span is like a gnat when it comes to fishing, but I still truly enjoy going out on the water.

The birth of a brilliant idea

My husband got really into buying custom painted baits, and then I thought to myself, "I could do that!" So, I just started painting them for us. Slowly, I ventured online and began selling them. I never thought I would be where I am today with a small business that my son helped name: Wicked Witch Lures!

Hand-painted lures for everyone

What makes Wicked Witch Lures special? Each lure features vibrant colors and is meticulously hand-painted. These unique designs aren't just pretty; they stand out to attract fish. Our lures are for everyone, from beginners to experienced anglers, making every fishing trip more exciting.

Explore our Wicked Witch Lures merchandise

Now, you can find all your t-shirts, hoodies, and hats right here on our new merch shop page. Gear up for your next fishing adventure with authentic Wicked Witch Lures apparel!